2
subsidiaries managed in a single NetSuite instance using OneWorld architecture
100%
automated cross-subsidiary transactions and real-time inventory updates
70%
reduction in manual fulfilment and reporting tasks through end-to-end automation
About
Client
Business
Brand Insights
PFG is an expanding marine business offering high-performance boats for the commercial and defense sectors, along with a premium line of fishing accessories.
Store Presence
With a manufacturing unit and an eCommerce site (SuiteCommerce Advanced), the company serves both industrial buyers and marine enthusiasts across various locations.
Operational Challenges
The team struggled with disconnected systems and outdated workflows, affecting real-time tracking, resource management, and order handling—leading to delays, limited scalability, and heavy reliance on support teams.
Our Solutions
Our team implemented a unified NetSuite OneWorld ERP environment to consolidate two diverse business divisions into a centralized, scalable system with tailored automation and visibility.
Automated Intercompany Transactions
Set up rules for intercompany purchasing, invoicing, and eliminations—enabling instant internal transfers across entities and removing duplicate entries and reconciliations.
Matrix Item Integration with eCommerce Sync
Streamlined variant management (gear categories, sizes, specs) using matrix items, synced with SuiteCommerce Advanced for real-time inventory and faster order processing.
Project-Centric ERP with SuiteProjects
Built a complete project framework for the boat manufacturing team—covering budgeting, procurement, scheduling, labor, and billing for real-time control over materials and costs.
Custom Dashboards & Role-Based Workflows
Departments received tailored dashboards, KPIs, and role-based automation. This enabled quick access to data and streamlined task handling. It ensured faster decisions and smooth operations across divisions.
Challenges
Bringing together manufacturing and eCommerce into one ERP while ensuring scalability and team readiness.
Cross-Functional User Training & Onboarding
Team members from different departments had varying experience levels and needs. Training had to be tailored to each group to ensure smooth adoption and long-term system confidence.
Dependency on Legacy Systems and Custom Processes
Core business functions were deeply embedded in outdated software. Migrating to NetSuite required replicating key workflows while introducing automation, without interrupting daily operations.
Disconnected Operations Across Business Units
The two divisions operated in silos, with separate workflows and tools, making it difficult to synchronize production and retail operations under a single unified ERP without risking delays or inefficiencies.
Results
The tailored NetSuite OneWorld ERP implementation enabled real-time collaboration, increased process visibility, and unified operations across both business divisions.
Centralized Business Operations
Manufacturing and eCommerce teams now operate within a single ERP system, reducing duplication and improving coordination.
Scalable ERP Infrastructure
The new system supports business expansion across subsidiaries, SKUs, and geographies without added complexity.
Real-Time Project & Inventory Tracking
Live updates on job costing, material usage, and stock levels ensure accurate planning and resource control.
Faster Order Fulfilment & Returns
Online orders are now processed, fulfilled, and returned with greater speed and fewer manual interventions.
