Bronto NetSuite Integration for SMS Automation

Short Intro

Automatic SMS Facility Integration with Ecommerce Platform

Bronto is an eCommerce software that provides a marketing automation platform to enterprises and mid-sized organizations worldwide. One of our NetSuite clients requested us with a requirement to enable an automatic SMS facility during the order placing and processing stage. Our client was looking for a way to allow faster eCommerce marketing to drive cross channel marketing depending on customers and transnational data from their NetSuite account.

Requirements

Enable automatic SMS facility during the order placing and processing stage.
Allow faster eCommerce marketing to drive cross channel marketing.
Complete control over the digital marketing solutions by integrating customer information, transactional data from NetSuite to Bronto.
SMS Facility should Depend on customers and transactional data from their NetSuite account.

Challenges

Our client wanted us to deliver a new approach to integrating SMS facilities to send messages to customers when they place an order or during the processing stage of an order. The crucial issue we faced during the project detailed analysis was resolving how to trigger the SMS when a customer places the order and on its processing stage.

Our Solutions

With the assistance of our expert NetSuite consulting team, we provided a NetSuite-Bronto integration solution to accomplish our client’s requirements. We solved the key challenge of sending SMS to customers using SuiteScript and building workflow. We solved the other crucial challenge of integrating the NetSuite data to Bronto’s API using SOAP web service. The SOAP API library is divided into two sections, one is the object reference section and the other is the function reference section. We used this SOAP request to support all the interactions taking place between Bronto API and NetSuite.

Results

With our robust solution, We have successfully added an SMS automation facility in NetSuite for customers throughout the buying journey including a proper workflow and customer experience improvement.

Why
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