45%
rise in conversion rates with targeted SMS campaigns.
55%
faster order processing through automation.
50%
increase in customer retention from personalized messaging.
About the Client
Ecommerce Business Leader
The client is a popular ecommerce business looking to enhance customer engagement through automated SMS notifications.
Need for SMS Automation
They required a seamless SMS notification system for order placement and processing stages to enhance the customer buying journey.
Cross-Channel Marketing
The client wanted to leverage customer and transactional data from NetSuite to drive more effective cross-channel marketing using Bronto.
Our Solution
We developed a robust integration solution to automate SMS notifications and enable cross-channel marketing.
Custom SMS Workflow
Built a SuiteScript workflow that triggers SMS messages to customers during order placement and processing stages, improving communication throughout the buying journey.
Bronto API Integration
Leveraged the Bronto API and SOAP web services to synchronize customer and transactional data from NetSuite, enabling personalized SMS notifications.
Seamless Data Flow
The integration allowed complete control over marketing solutions by transferring customer and transactional data between NetSuite and Bronto.
Cross-Channel Marketing Enablement
Enabled the client to utilize real-time data to execute cross-channel marketing campaigns effectively.
Challenges
We addressed multiple challenges during the integration process.
Triggering SMS Notifications
Developing a new approach to trigger SMS messages during the order lifecycle stages required advanced workflow customization using SuiteScript.
API Data Synchronization
Integrating NetSuite with Bronto’s API via SOAP web services involved ensuring seamless data flow between the platforms without compromising performance.
Cross-Channel Marketing Execution
Aligning the customer’s marketing strategies with real-time data from NetSuite to deliver personalized marketing messages was a critical requirement.
Results
The NetSuite-Bronto API integration provided several key benefits for the client.
Enhanced Customer Engagement
The automatic SMS notifications during order placement and processing improved customer communication and experience.
Seamless Data Synchronization
The integration facilitated the automatic synchronization of customer and transactional data between NetSuite and Bronto, enabling personalized SMS notifications.
Improved Cross-Channel Marketing
The client was able to leverage real-time data from NetSuite to execute effective cross-channel marketing
Increased Operational Efficiency
Automating the SMS sending process eliminated manual intervention, saving time and resources.
