Undoubtedly, organizations that want to expand effectively need an efficient Customer Relationship Management (CRM) system to improve their customer interactions and manage their data. The CRM market is projected to surpass $96.39 billion by 2027, so choosing the right solution is crucial.
NetSuite CRM vs HubSpot stands out as two leading platforms, each catering to different business needs. This blog will explore the core features, functions, and differences between NetSuite CRM and HubSpot to help you choose the best system for your enterprise needs.
What is NetSuite CRM?
NetSuite CRM is a cloud-based platform from Oracle that helps businesses manage sales, marketing, and customer service in one place. It extends beyond traditional CRM functions by integrating with enterprise resource planning (ERP) and other essential business tools.
NetSuite CRM Features:
- Marketing Automation – This feature automates marketing campaigns, email tracking, and lead nurturing.
- Customer Service Management – This service provides case management, customer portals, and self-service options.
- Partner Relationship Tracking – It helps organizations effectively track and manage their partner programs with their sales channels.
- Advanced Reporting & Analytics – It offers real-time insights with customizable dashboards.
- Sales Forecasting – Utilizing AI-based technology enables sales forecasting to give predictions about upcoming business performance data and market patterns.
- Order and Inventory Management – The system seamlessly integrates with ERP to streamline inventory tracking.
- Multi-Currency and Multi-Language Support – This function facilitates global business operations.
Also Read: Modernize Customer Relationship Management With NetSuite CRM Software
What is HubSpot?
HubSpot operates in the cloud with a CRM design that equips sales and marketing teams for effective process synchronization. HubSpot stands out with its user-friendly interface and separate hubs for CRM, allowing businesses to customize their experience based on their needs. With options ranging from free to enterprise-level subscriptions, HubSpot provides solutions for businesses of all sizes, making it an accessible and scalable CRM choice.
HubSpot CRM Features:
- Contact & Lead Management – The platform maintains a centralized database that serves to track customer interaction data.
- Email Marketing & Automation – This simplifies email campaigns with automation and personalized content.
- Sales Pipeline Management – The system monitors and tracks progress throughout the sales cycle stages.
- Live Chat & Chatbots – It enhances customer engagement with AI-powered chat solutions.
- Social Media Integration – People can utilize social media platforms through the system to run marketing campaigns.
- Reporting & Analytics – The system delivers critical information about marketing operations, sales transactions, and customer engagement processes.
- Integration with Third-Party Apps – The platform operates effortlessly with platforms including Shopify, Salesforce, and Slack.
NetSuite CRM vs. HubSpot Comparison
1. Functionality:
The all-in-one business solution of NetSuite CRM provides users with its fundamental CRM system features along with extended features from ERP, HCM, and analytics. On the other hand, HubSpot restricts its operations to CRM functions to maintain a sales and marketing focus in its CRM approach.
2. Ease of Use:
The full range of NetSuite CRM functionality makes it necessary for users to invest additional time to perform onboarding and acquire knowledge. But due to the user-friendly design, HubSpot provides an interface that makes it simple for users of all skill levels to take advantage of its features.
3. Customization:
With NetSuite CRM, businesses acquire the ability to tailor workflow processes while connecting to other Oracle applications, which results in maximum flexibility. Whereas HubSpot includes several customizable features but fewer than NetSuite, as it provides users with more extensive customization options.
4. Pricing
NetSuite Pricing personalizes its fees according to specific business requirements by providing access to different platforms, modules, and user counts. On the other hand, HubSpot CRM pricing consists of a free basic option and several paid plans, starting from Starter to Enterprise.
5. Customer Support
NetSuite provides customer support through a support portal, phone, and email channels, but support quality could vary according to pricing options. However, support channels at HubSpot consist of community forums, email, and phone, whereas premium plans gain access to direct assistance.
6. Analytics and Reporting
The ERP system of NetSuite provides strong analytics and reporting capabilities that connect directly to its platform. On the contrary, the analytics feature in HubSpot supports marketing and sales performance, although NetSuite offers more advanced capabilities.
7. Marketing and Sales Automation
NetSuite lets users run marketing campaigns, automate emails, and make sales forecasts through its customizable solutions. But HubSpot provides marketing automation and sales tracking with a simpler, user-friendly approach.
8. Scalability
The platform serves mid-to-large businesses, which allows multiple departments to integrate with each other under NetSuite CRM. Whereas HubSpot serves small-to-medium businesses, companies can scale up by selecting paid options from their platform.
9. Third-Party Integrations
The NetSuite CRM system presents an effortless connection to Oracle Suite, ERP, and additional enterprise solutions. On the other hand, HubSpot users can connect their applications from a wide marketplace consisting of e-commerce solutions, customer support applications, and productivity tools.
10. Mobile Accessibility
NetSuite CRM provides mobile access with a dedicated app for real-time tracking. Whereas HubSpot is fully mobile-friendly with an intuitive app for sales and marketing management.
Which CRM is the Right Choice for Your Business?
Selecting between NetSuite CRM vs. HubSpot comes down to your business’s priorities, operational complexity, and long-term goals. Businesses prioritizing marketing, lead generation, and sales functions should select HubSpot, as it offers cost-effective CRM solutions that seamlessly automate processes and have user-friendly systems. The combination of free and paid versions in their pricing framework allows small to medium-sized businesses to benefit from customer interaction optimization without a steep learning curve. The flexible nature of HubSpot becomes more potent due to its integration capabilities, where it pairs with Katana to support manufacturing workflows across different industries.
However, the advantage of NetSuite CRM comes when organizations need their standard CRM capabilities extended with a comprehensive ERP system. NetSuite ERP targets businesses running multiple departments with advanced reporting and extensive customization tools, along with robust analytics. Businesses that use NetSuite ERP have the opportunity to achieve additional cost reduction when they acquire CRM functionalities in a bundle with their existing ERP system. NetSuite requires a steep learning curve but companies will find it beneficial for large-scale operations because it delivers deep integration and overall business management from one central system.
The HubSpot CRM solution delivers a marketing-focused and user-friendly interface while NetSuite CRM provides businesses with robust ERP-enabled functionality for organizations with advanced operational requirements. Your choice among CRM solutions depends on your business type and priorities in addition to your requirements for tool integration. You can even opt for a NetSuite HubSpot Integration to get the best of both worlds, combining HubSpot’s marketing strengths with NetSuite’s comprehensive business management capabilities.
How can VNMT Solutions Assist in CRM Implementation?
Once the right CRM is selected, the ultimate results lie in its successful implementation and seamless integration into business operations. The proper implementation of CRM systems will merge workflows with better customer relations, leading to business expansion opportunities.
However, organizations encounter complex implementation challenges when they try to establish and customize their CRM system to achieve system optimization requirements. This is where companies like VNMT Solutions come into play. Whether it’s data migration, API integration, workflow automation, or advanced reporting, their expertise ensures a smooth transition with minimal disruption.
