NetSuite HubSpot Integration
CREATED ON : 25 Aug 2023

NetSuite HubSpot Integration: A Comprehensive Overview  


Aug,25,2023· read

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NetSuite HubSpot integration emerges as a game-changing solution for businesses seeking streamlined operations and enhanced revenue strategies.  

Combining NetSuite’s robust financial and inventory management capabilities with HubSpot’s marketing automation and CRM features creates a unified platform that optimizes business processes, improves customer engagement, and facilitates data-driven decision-making.  

This HubSpot integration with NetSuite allows for a seamless flow of data between sales, marketing, and financial teams, enabling businesses to achieve higher efficiency, productivity, and growth. 

Let’s see how: 

NetSuite And HubSpot: A Brief Overview  

NetSuite and HubSpot are powerful business software solutions that serve different purposes but can complement each other when integrated. Here’s a brief overview of their work features and capabilities: 

HubSpot has 143,000 clients across 120 countries, and NetSuite supports more than 31,000 companies in 217 countries.


NetSuite is a cloud-based platform that encompasses enterprise resource planning (ERP), customer relationship management (CRM), professional services automation (PSA), financial management, and e-commerce.   

NetSuite ERP offers the best integration for businesses with different platforms that allow them to access products, solutions, and services for delivering business applications over the internet, with a primary focus on managing ERP financials.  

NetSuite is designed to streamline various core business processes and provide businesses with a centralized platform to manage their operations efficiently. 


HubSpot is a comprehensive marketing and sales platform that provides a suite of software products, including Marketing Hub, Sales Hub, and CRM. It caters to individuals, start-ups, small and medium-sized businesses (SMBs), and enterprises, helping them optimize their revenue operations (RevOps) channels. 

The platform offers a range of solutions to achieve various business goals, such as gaining and retaining customers, improving customer service processes, and implementing sales promotion and inbound marketing strategies. HubSpot’s CRM tool is widely used by businesses to manage customer relationships effectively. 

HubSpot NetSuite Integration: Why Businesses Need It? 

The requirement of NetSuite HubSpot integration arises from the need for seamless communication and data exchange between different software systems or platforms within an organization. Integrating various applications becomes necessary to: 

  • Streamline Processes: Integration eliminates manual data entry and redundant tasks, optimizing workflows and saving time and effort. 
  • Data Synchronization: Ensuring that data remains consistent and up-to-date across multiple systems, preventing data discrepancies and errors. 
  • Enhanced Decision-making: Integrated systems provide a comprehensive view of information, enabling better insights and informed decision-making. 
  • Improved Customer Experience: Aligning sales, marketing, and customer service systems together leads to a more personalized and improved customer experience using NetSuite integration with HubSpot. 
  • Scalability and Growth: NetSuite HubSpot integration allows organizations to scale efficiently and adapt to changing business needs. 
  • Cost-effectiveness: By reducing manual intervention and improving efficiency, integration helps save operational costs. 

Pre-Integration Considerations For NetSuite HubSpot Integration 

Before embarking on the NetSuite HubSpot integration process, organizations must carefully consider various factors to ensure a smooth and successful implementation. Here are some pre-integration considerations: 

  • Analyze Business Processes: Understand your organization’s sales, marketing, and customer service workflows thoroughly. Identify the touchpoints between HubSpot and NetSuite where data exchange is necessary to improve overall efficiency. 
  • Data Mapping and Migration: Map the data fields between HubSpot and NetSuite to ensure seamless data transfer. Plan how existing data will be migrated from one system to another, ensuring accuracy and consistency. 
  • Integration Requirements: Define the scope of the NetSuite and HubSpot integration project and set clear objectives. Decide whether a one-way or two-way sync is required and determine the frequency of data updates. 
  • Security and Compliance: Data security is of paramount importance. Ensure that the integration process complies with security standards and data protection regulations to safeguard sensitive information. 

Ways To Integrate HubSpot With NetSuite 

Integrating different software systems is crucial for organizations seeking to enhance efficiency and gain a comprehensive view of their operations. When it comes to NetSuite and HubSpot integration, several methods can be employed to achieve seamless data exchange and synchronization.  

Let’s see these methods, including pre-integration considerations, to ensure successful HubSpot NetSuite integration. 

Integration Methods 

HubSpot and NetSuite integration can be achieved through several methods. Each of these method has its own set of advantages and considerations.  

Let’s explore three main integration methods of NetSuite HubSpot integration: 

Custom-Built Integrations 

Custom-built integrations involve creating a unique connection between HubSpot and NetSuite, tailored to your organisation’s specific needs. This approach offers maximum flexibility and control over the integration process but requires in-depth knowledge of both platforms and software development expertise. 

The steps involved in custom-built NetSuite and HubSpot integration include: 

  • Identifying Integration Points: Determine the areas where data needs to be exchanged between HubSpot and NetSuite based on your business requirements. 
  • Developing Integration Logic: Create the necessary code and logic to seamlessly transfer data between the two systems. This may include data transformation and validation. 
  • Testing and Debugging: Thoroughly test the integration to ensure data accuracy and resolve any issues or bugs that may arise during the process. 
  • Maintenance and Updates: Keep the integration up-to-date with changes to both systems and monitor its performance regularly to ensure smooth operation. 

Custom-built HubSpot NetSuite integration is ideal for organizations with unique workflows or specific data transformation needs that off-the-shelf solutions cannot fulfil. 

Third-Party Integration Platforms 

Third-party integration platforms offer pre-built connectors and integration templates designed to connect HubSpot and NetSuite efficiently. These platforms simplify the integration process and often come with support and maintenance services, making them accessible to both technical and non-technical users. 

Third-party NetSuite integrations are ideal for organizations seeking a quick and efficient integration solution without extensive custom development. 

Integration Through APIs 

NetSuite HubSpot integration through APIs involves leveraging the platforms’ respective Application Programming Interfaces (APIs) to exchange data and communicate between the systems. This method requires knowledge of both platforms’ APIs and the ability to write code that connects them. 

Integration through APIs offers flexibility and real-time data synchronization between HubSpot and NetSuite, making it ideal for organizations that require up-to-date information for their business processes. 

Key Benefits Of NetSuite With HubSpot Integration 

Key Benefits Of NetSuite With HubSpot Integration 

The NetSuite HubSpot integration brings forth several significant benefits, transforming how organizations manage data and streamlining their revenue generation efforts. By leveraging the power of integration platforms, businesses can realize the following advantages: 

Enhanced Data Management 

Quality data is the foundation of informed decision-making and effective campaigns. Unfortunately, many systems suffer from “dirty” data – incomplete, inaccurate, outdated, or duplicated. Integration tools, especially those beyond native capabilities, offer a solution by cleansing HubSpot data before transferring it.  

This ensures reliable and comprehensive data for various analytics purposes. Well-governed data provides qualitative benefits such as improved decision-making, reduced errors in reporting, increased business competitiveness, and quantitative benefits like saved time and elimination of redundant efforts. 

Better Alignment For Revenue Teams 

When operating on different systems, aligning marketing, sales, and customer success departments is challenging. Seamless NetSuite HubSpot integration is the initial step, followed by the need to gain insights into the entire customer journey with consistent data.  

Proper integration and reliable data enable organizations to accurately assess marketing campaign performance, sales initiatives, and cross-sell strategies. Predictive analytics plays a vital role here, forecasting trends from existing data and facilitating informed revenue strategy decisions. 

Personalized Marketing 

Incorporating personalized experiences in sales, customer success, and marketing efforts is crucial in the current landscape. It also allows businesses to infuse personalization, relying on valuable and accurate data for successful outreach.  

Integrated data offers real-time visibility into prospect and customer activities, guiding marketing efforts toward valuable leads, sales initiatives toward promising prospects, and customer success strategies for retention. 

Complete Lead Data 

The right integration tool empowers revenue teams to prioritize actions based on complete lead data. Customized rules at the object and field levels ensure accurate data transfer and seamless integration.  

Automated tracking of key performance indicators (KPIs) significantly reduces the time spent on data compilation. Automated and AI-powered technology enhances team communication and offers deeper insights into customers, leading to optimized strategies and higher ROI. 

Features Of NetSuite And HubSpot Integration 

Features Of NetSuite And HubSpot Integration

Two-Way Data Sync 

The integration allows for a seamless two-way data sync between HubSpot and NetSuite, ensuring that both systems are always updated with the latest information. This includes syncing new and existing records as well as updates across various data types, such as customers, companies, inventory items, opportunities, and more.  

Create Sales Orders In NetSuite 

With this integration, users can create NetSuite sales orders directly from HubSpot. Sales reps can input all relevant information needed to initiate the fulfilment process without having to navigate away from HubSpot. Sales orders can be generated automatically using a HubSpot deal workflow or manually through a HubSpot deal record. 

Close The Loop Between Marketing And Sales 

Leveraging details from NetSuite, marketers can personalize marketing emails, segment their database, and send emails on behalf of a lead’s assigned sales representative. As sales reps successfully close leads, revenue data from closed-won opportunities is sent from NetSuite to HubSpot, allowing for a clear connection between marketing campaigns and actual revenue generated. 

HubSpot Embedded In NetSuite 

This feature enables users to access and utilize HubSpot tools directly within the NetSuite interface. The HubSpot embed feature lets users view and interact with HubSpot contact, company, and deal records without leaving NetSuite. Additionally, records can be enrolled in automation processes from within the NetSuite environment

NetSuite HubSpot Integration Cost 

The cost of HubSpot integration with NetSuite can vary based on factors such as the complexity of the integration, the number of data points to be synced, and the level of customization required.  

Integration costs typically include setup fees, ongoing subscription charges for middleware or integration tools, and potentially additional fees for customization and support services. 

Working with an integration partner who can provide a detailed quote tailored to your specific integration needs is important.  

While integration costs are an investment, the benefits of a well-integrated system, including improved efficiency and better data management, can lead to long-term cost savings and business growth. 

Finding The Right Partner For NetSuite HubSpot Integration 

Selecting the appropriate middleware for your project is crucial to ensure successful and efficient NetSuite HubSpot integration. VNMT Solutions will lead the integration process, enabling your business to streamline the exchange of information between marketing and sales. 

Once the HubSpot integration with NetSuite is complete, the businesses can benefit from improved lead engagement by providing potential customers with prompt reach-outs and impactful warming campaigns.  

Moreover, the integration will keep the organisations up-to-date on lead interactions, facilitating better decision-making and enhancing overall business operations. With the expertise of our team, the HubSpot and NetSuite integration will be optimized for maximum effectiveness. 

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Wrapping Up!

Working with a NetSuite HubSpot integration partner is essential to achieve a seamless and successful integration. Their expertise ensures that both systems are connected effectively, enabling improved data synchronization. Creating custom integrations involves the development of a unique connection between HubSpot and NetSuite, precisely tailored to align with your organisation’s specific needs. This approach provides a high degree of flexibility and control throughout the integration process, though it does necessitate a deep understanding of both platforms and expertise in software development. This personalized integration can significantly enhance data synchronization and effective lead management tasks.   

With their assistance, you can leverage the power of automation, personalized marketing, and accurate revenue tracking. The NetSuite Integration Services team’s knowledge and experience will save time, reduce errors, and enhance overall business performance, ultimately leading to increased conversions and improved customer engagement. 


The NetSuite HubSpot Integration supports various types of data syncs, including customers, companies, inventory items, opportunities, sales orders, and more.

To set up NetSuite HubSpot integration, you may need assistance from an integration partner to ensure proper configuration and customization.

Yes, NetSuite HubSpot integration is compatible with both on-premise and cloud-based deployments, providing flexibility for different business setups.

Yes, NetSuite and HubSpot can be integrated with third-party applications through middleware or API connections.

Yes, it is possible to integrate HubSpot with other CRM systems using suitable integration tools.

No, HubSpot is not an ERP. HubSpot serves as a specialized CRM platform. Its capabilities can be seamlessly integrated with an ERP system, resulting in an enhanced and holistic perspective of your business data.